For many tech leaders, the idea of being on camera can feel daunting. But in today’s digital world, video marketing is essential for building brand authority, engaging tech buyers, and driving sales. This structured video marketing program helps shy (or busy) techies ease into video content creation with a scalable, low-pressure, and high-impact strategy.
STEP ONE Finding your Comfort Zone Before hitting record, we identify what works best for you. Not all videos require you to be in front of the camera.
Choose Your Video Style:
Screen Recording: Great for product demos, tutorials, or walkthroughs.
Voiceover Animations: No face required, just your voice explaining concepts.
Interview Style: Answer structured questions in a conversation instead of speaking solo.
Text-Based Video (With B-Roll): Your key messages, visuals, and engaging motion graphics do the talking.
Set Up a Comfortable Environment:For a comfortable setup, ensure good lighting, a simple backdrop, and use a teleprompter if needed. Take multiple attempts without pressure to get it perfect.
STEP TWO Creating a Strategic Video Framework Now that we have a comfortable format, we focus on content planning.
Define Core Topics (Content Buckets):
Industry Trends & Thought Leadership
Product Explainers & Demos
Customer Challenges & Solutions
Partner & Customer Testimonials
FAQ / Common Myths in Your Industry
Video Length Guidelines:
Short-Form (30-90 seconds): LinkedIn, Twitter, TikTok, and quick knowledge bursts.
Mid-Length (2-5 mins): Product demos, thought leadership insights.
Long-Form (10+ mins): Webinars, interviews, in-depth case studies.
Content Batching:
Record multiple videos in one session to minimise stress.
Script and prep ahead to ensure a smooth flow.
STEP THREE Recording and Production (Low-Stress Execution)
Simplify the Process for You:
Guided Virtual Recording: We direct you remotely to ensure high-quality output.
Editing and Enhancements: We handle trimming, effects, animations, and subtitles.
B-Roll & Stock Video Integration: If you’re shy on camera, we enhance visuals with relevant footage.
Boost Video Engagement with Enhancements:
Record multiple videos in one session to minimise stress.
Script and prep ahead to ensure a smooth flow.
STEP FOUR Video Distribution and Amplification (Maximise Reach) Creating the video is just step one; getting it in front of the right audience is just as important.
Multi-Channel Strategy:
LinkedIn & Twitter: Thought leadership clips and industry insights.
YouTube & Website: Long-form content and customer success stories.
Email Marketing: Personalised video messages for leads & partners.
Paid Promotion (Optional): Expand reach with targeted video ads.
Repurposing for Maximum Impact:
Turn 5-minute videos into short clips for social media.
Convert video insights into blog posts and infographics.
Use video transcripts to create whitepapers and reports.
STEP FIVE Measuring Success and Optimising Future Videos (Ongoing) Tracking performance ensures each video gets better over time.
Key Metrics to Monitor:
Views & Watch Time: How long are people watching?
Engagement Rates: Are people commenting, sharing, reacting?
Click-Through Rates: Are people taking action (sign-ups, demos, contact forms)?
Lead Conversions: Are videos influencing the sales pipeline?.
Iterate & Improve:
Adjust content style and topics based on what resonates most.
A/B test different intros, thumbnails, and formats.
Continually refine messaging based on audience feedback.
Ready to Start?
Let's Build Your Video Marketing Strategy Today! This program ensures that even the most camera-shy tech leaders can leverage video to build trust, engage buyers, and drive measurable results.
